Self Advertisement is a minor Easter egg in Grand Theft Auto III.
Description[]
On the downtown streets of Staunton Island, there is a shop called "Music Movies" and just above the entrance there is a big LED wall used by Rockstar to promote their various in-game content, mostly labeling "GTA3." Among these many commercials, some read Rockstar related advertisements such as "GTA 3 OUT NOW" and "WWW.ROCKSTARGAMES.COM".
The same building appears in GTA Liberty City Stories, although with a slightly different message referred to as the Grand Theft Porto Easter egg.
[]
| ||||||||