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Self Advertisement is a minor Easter egg in Grand Theft Auto III.


On the downtown streets of Staunton Island, there is a shop called "Music Movies" and just above the entrance there is a big LED wall used by Rockstar to promote their various in-game content, mostly labeling "GTA3." Among these many commercials, some read Rockstar related advertisements such as "GTA 3 OUT NOW" and "WWW.ROCKSTARGAMES.COM".

The same building appears in GTA LCS, although the GTA III advertisements remain with just the addition of the Grand Theft Porto Easter egg.


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