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Self Advertisement is a minor Easter egg in Grand Theft Auto III and Grand Theft Auto: Liberty City Stories.


On the downtown streets of Staunton Island, there is a shop called "Music Movies" and just above the entrance there is a big LED wall used by Rockstar to promote their various in-game content, mostly labeling "GTA3." The same building appears in GTA LCS, although the GTA III advertisements remain with just the addition of the Grand Theft Porto Easter egg.

Among these many commercials, some read Rockstar related advertisements such as GTA 3 OUT NOW and WWW.ROCKSTARGAMES.COM.


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