Lance's Death myth revolves around his untimely demise at the end of the game, when he betrayed Tommy to team up with Sonny Forelli, ultimately bringing his death upon himself by getting killed by Tommy in the Vercetti Estate. Shortly after the event, players lived in denial, claiming that Lance did not die and Tommy merely injured him. The root cause of the rumor was Ken Rosenberg's dialogue after Lance's death, which goes as follows.
|“||"Tommy. I never liked that guy, OK? He IS neurotic, he IS insecure, he IS self-centered||”|
The word IS was framed by the creators of the rumor as a hint that Lance is not dead because if he were, Ken would have said WAS instead. The entire scenario was proved to be fallacious as Lance's death was certain to mark the ending of the game.